The ten facts, and how to say them in Chinese
Score one point for each fact that is correct and easy to find in Chinese on the page customers see first (your directory profile, map listing or website).
| Fact | Why it decides the visit | Example phrasing |
|---|---|---|
| 1. What you offer, in one sentence | Category names alone are vague | 主营手工酸种面包和定制蛋糕 |
| 2. Opening hours, including holidays | Visitors plan around short trips | 每天10:00–20:00，节假日另行通知 |
| 3. Exact address and entrance | Hard-to-find entrances lose walk-ins | 入口在【街名】一侧，【地标】旁 |
| 4. Payment methods | Many mainland visitors expect mobile wallets | 可用支付宝、微信支付、银行卡 |
| 5. Price range | Avoids surprises and wasted trips | 人均约【金额 + 币种】 |
| 6. Booking or walk-in | Nobody wants to queue for nothing | 建议提前预约 / 无需预约 |
| 7. Languages spoken | Sets expectations honestly | 店员可用英语沟通，可接受中文信息 |
| 8. Menu or price list readable in Chinese | Language barriers shape where people eat | 提供中文菜单 / 菜单附图片 |
| 9. Real photos | Photos answer questions faster than text | Entrance, interior, top products |
| 10. How to contact you | Questions before visiting are common | WhatsApp / 电话 / 邮箱：【联系方式】 |
On fact 8: Dragon Trail reported that travel agents’ top suggestion to restaurants in one destination was Chinese-language menus, or menus with photos.
What your score means
| Score | Next step |
|---|---|
| 0–4 | Write facts 1–5 in Chinese first. They are the ones that stop people from even considering you. |
| 5–7 | Add the readable menu or price list and real photos; set up mobile wallet payments if fact 4 is missing. |
| 8–10 | Keep it accurate. Review every holiday season and whenever prices change. |
Example: before and after
Illustrative profile text for a fictional nail salon.
Before (score 3)美甲店。欢迎光临！After (score 9)
提供凝胶美甲、手足护理和睫毛嫁接。 营业时间：周二至周日 10:00–19:00，周一休息。 地址：【地址】，入口在购物中心二楼，靠近电梯。 人均约【金额 + 币种】，建议提前预约。 可用银行卡、支付宝；店员可用英语沟通，可接受中文信息。 预约：WhatsApp【号码】
The second version answers what to expect, when, where, how much, how to pay and how to book, before anyone has to ask.
Where each fact should appear
The same fact is needed in different places at different moments. Use this to spot gaps.
| Fact | Online profile | Map listing | At the door |
|---|---|---|---|
| What you offer | Yes | Category + photos | Sign or window display |
| Opening hours | Yes | Yes | Yes |
| Entrance and directions | Yes | Pin + entrance photo | Visible name, Chinese if you have one |
| Payment methods | Yes | In description or photos | Logos at entrance and counter |
| Prices or menu | Range or link | Menu photo | Readable menu outside |
| Booking / contact | Yes | Phone and website fields | QR code to book or message |
Errors that cost visits
Different hours in different places
If a map says you are open and the door is locked, the visitor rarely tries again. Change hours everywhere on the same day.
Photos that are not yours
Stock photos or images from another branch set expectations you cannot meet. Use current photos of this location.
“Chinese spoken” when it is only sometimes true
Say when Chinese-speaking staff work, or say that customers can message in Chinese instead.
Common questions
Is a long description better?
No. Customers scan on a phone. Short lines with one fact each are easier to read than paragraphs.
Where should this information live?
Wherever Chinese-speaking customers look first: a Chinese directory profile, your map listing and a Chinese section on your website. Keep the facts identical in all three.
Sources
- Facts or Fiction: How Chinese Tourists Eat AbroadDragon Trail International · checked 2026-10-15
Still check yourself: The questions your own customers ask most. Ask staff to write them down for two weeks; add anything that appears more than twice to your profile.